![]() The Company believed and practiced effective communication flow among the teams. ![]() The firm’s focus on creativity led it to produce marketing service, which went beyond promoting a product. It was the spirit of innovation that drove the firm to discover novel marketing concepts for all clients served to differentiate the company from its competitors, be it large or small. Big Spaceship helped the clients to reach their customers through various forms of digital media and strived to utilize full potential of web. The company did an in depth analysis of the need of the clients and then asked the clients as to why they need the website to ensure that they know well of their problems and the solutions to them. ![]() Lebovitz believed in serving the digital space, which meant providing a digital solution and not just building the website. The value proposition of the company was based on four principles and supported big spaceship remarkable growth. The company is currently operating through small organizational structure, which it thinks is the foundation of it success as it provides high level of control and authority over the employees.However,the issue is that whether this structure will be suitable for the company in the long run to deal with the growth of the market,which may give rise to domino effect and pressurize the organization to change its action plan. Despite the digital agency’s major role in evolving the creative concepts for interactive media, Big Spaceship’s CEO,Michael Lebowitz, responded by encouraging an open dialogue within the industry, advocating for appropriate or shared credit when agencies of different specialties collaborate. In 2008 BBDO New York accepted several awards for the HBO voyeur project crediting big spaceship as a production company. During those years, interactive agenciese merged in response to demand creative and marketing solutions for digital media, which largely defied the existing marketing standards of print and broadcast media. Afterwards, the company worked with clients such as Wrigley,Star Wars,HP,GE, Google,YouTube, and Victoria’ s Secretto name a few.īig Spaceship was launched during the dot-com bubble. It was since transitioned to working with a wide variety of consumer brands providing web and product design, app development, brand consulting, and social media services. Much of its early work was done for the movie industry with Sony pictures, Miramax films and paramount pictures, among others. Big Spaceship was established by Michael Lebowitz and Daniel Federman, when commercial internet was in its formative years.
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